This featured article is brought to you by: Nicola Moors, Launch Strategist & Copywriter

Raise your hand if your copy doesn’t feel like you…

This is the number one complaint I hear from business owners. Because even if you’ve hired a copywriter, it can still feel like the heart and soul has been ripped out of your copy, when it doesn’t sound anything like you. 

And here’s why! 

Many of us grew up in the corporate world, which stole our personalities and forced us to interact in stilted, jargon-y ways. 

Coupled with the fact that as children we’re often told to dim our shine, be quiet, don’t talk back…

It’s no wonder we’ve forgotten who we actually are as business owners, creatives, humans. 

And that means that when you write copy, what flows from your fingers feels nothing like you.

Because you’ve forgotten who you truly are. 

Plus the thought of showing up online as the real, authentic, messy you? Cringey AF. *remembers the time you Googled the best burger places in town while screen sharing on Zoom*

Well, I’ve got a newsflash for you friend. 

Your audience wants to hear from the messy, real, human you. 

It’s the reason we love reality TV shows and watching grown-ass women argue over who spilled water over their Chanel bag. 

Sometimes, it’s nice to realise that no-one is perfect. 

Here’s why injecting your personality into your marketing is crucial for increasing revenue. 

Brands must sound human 

We’re more likely to buy from a brand if we trust them.  

Humans make mistakes. So that’s why our audience loves it when we own up to our mistakes and share our failures. It makes us more relatable.  

I’ve seen this all firsthand in my role as a launch copywriter. 

When I fold in my client’s mistakes, lessons, heartfelt messages, into the copy -it gathers a much better emotional connection from the audience. We see that from the higher responses and replies we get (oh, and more sales). 

In fact, this is the reason that the “Ooops, wrong link” subject line email is now sent out in most launches – it garners high open rates because it makes you more human. Everyone has tech issues!  

(Although I have a sneaky suspicion that a lot of business owners use this one falsely.)

Be different

When your competitors sell similar products and services to you, and probably even have a similar process, you must stand out. 

How? 

They don’t have your heart. They can’t copy your values, your stories, your personality. So, let them shine! 

Consider it your way of marking your territory and letting the world know you are here, a la dogs peeing on lampposts. 

Your marketing should repel 

Your true voice, your true personality isn’t going to magnetise everybody to you. 

That’s OK! Good marketing will repel wrong-fit customers and clients, while attracting those who are a right-fit. 

Adding personality doesn’t mean funny, sassy or extroverted

So when I say you know things like add a bit of fun and spice into a copy, I don’t mean that you have to have that one particular personality trait or type of someone who’s loud and extroverted to have a brand or have a good brand voice. 

You can add fun and spice in a whole host of different ways. You can be introverted, and still have fun and spice your copy—but do it in your own way. 

So the million-dollar question is… how do you get your personality into your copy?  

Knowing what your personality is

Usually the first hurdle here is actually knowing what your brand personality is. 

If you’re a solopreneur, I recommend using your own personality because you don’t need to force a false persona. 

Yes, it can feel scary to show up online as yourself but the rewards are so worth it. It took me so long to be myself online, and now I’m fully myself – F bombs, dick jokes, and all. (And guess what? I still get hired!).

Here’s how to find your personality: 

1. Reach out to 10 of your favourite people, the ones that know you the best. Ask them the following questions.
2. Ask them to describe YOU. (This feels mega cringey, but it’s totally worth it). 
3. Compare answers, and group any similar ones together
4. What theme do the grouped answers come under?
5. Analyse the personality of your competitors 
6. Which of the common themes for you are different to your competitors?
7. The top 3-5 are your brand personality! 

My favourite ways to add personality into copy

Scrap the grammar rules 

It doesn’t matter how you write, you are not writing an essay. No, that’s not how you say it. We’re not writing an essay for school or college, so ditch that. 

I mostly see this problem crops up with people who have a corporate background. They have spent so long working rigidly to a set of rules that when they have their own business, and they’re writing their own copy, they don’t know how to do that or who they are anymore. That is okay. I am giving you permission to ditch those grammar rules. Do not talk like you’re in the corporate world anymore. 

Put your spin on things  

What makes you unique? I bet you use words that are typically ‘you’. 

The best way to do this is look at texts you send your friends – or whoever you feel you are most like yourself with. 

How do you speak to them? Do you use certain emojis? Do you spell things certain way?

Remember, you don’t need to use anything from your texts. This is an exercise to get a grasp of who the real you is. 

Voice your values 

Values-driven marketing is the fastest way to attract your ideal folks who think like you. 

Attracting your people will make business more fun:

✔ Reduce refund requests and customer service complaints 

✔ Work with people who are on your wavelength

✔ Foster a greater sense of trust and connection with your customers (which surprise, surprise leads to more sales)

What matters to you, and how can you live those values in your business? 

Find your signature scents 

When you smell perfume or aftershave, sometimes it can remind you of a certain someone – even if they’re not in the room. 

We want your brand to do the same thing as that bottle of Yves Saint Laurent. We want your brand to immediately evoke memories, feelings, thoughts, from your customers that bring them joy.  

So, we must include things in our brand that differentiate us and distill brand awareness in our customers and clients. 

For instance, in my brand I use Fireball whiskey in pictures and as a metaphor for copy. 

I cannot even tell you the amount of times that somebody DM’d me on Instagram and said, “Just saw some fireball, it reminded me of you”. 

But, how do you sniff out your own signature scents? 

• Is there a theme to presents that friends and family buy for you? (I always get turtle-related products because I love them)
• What trends, things, animals etc do you love? 

Being yourself online can feel scary AF – and that’s okay. But I personally seen how using your personality in your marketing can help build better relationships and deeper connections with your audience.

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This featured article is brought to you by: Nicola Moors, Launch Strategist & Copywriter

Nicola’s a launch strategist and copywriter, known for dunking her client’s copy in a bucketload of their personality (& writing copy that sounds like them).

She writes profitable & high-converting evergreen and launch funnels fuelled by data, research, her client’s personality, and a ton of advanced conversion strategies.

Generating results like:

>> Increasing sales page conversion rate by 68% by tweaking the messaging and adding in her client’s voice

>> A 13% conversion rate on warm and cold traffic for a sales page

>> Up to 85.4% open rates on launch emails

>> Banking a $246K week for a $897 course (and this client has used this copy multiple times since then)

She’s written about brand voice for Entrepreneur and Digital Marketer, & taught it for Copyhackers.

When she’s not helping her clients own their quirks, you’ll find her hiking in the countryside, stroking strangers’ dogs, or engrossed in a John Grisham.

>>>>> Access Nicola’s Voice Your Values Workbook Here to help you uncover what matters most to you, so you can write copy that attracts right-fit customers and clients.

>>>>> Want to get paid to be YOU online? Join the ONLY place you can get direct access to a brand voice coach for the price of a membership HERE.

>>>>> Want to blowtorch your competition with done-for-you copy fuelled by data, research, and strategy? You’re in store for a TREAT because…. Nicole is offering this audience 20% OFF her done-for-you copy services so you can finally start nailing your voice & increasing your conversions at the same time – at a special discounted rate! Learn more how you can work with Nicola HERE and explore the special discounted options below! 

[Option 1] 20% OFF Copywriter on Call (1 Hour Session with Nicola): £397 (Normally £497)

Copywriter on Call is perfect for you if you:

• Want revamped strategy for your next launch
• Need copy reviewing (and potentially time to make suggestions too)
• Need help optimising your offer, so it sells easily
• Need your launch metrics debriefing, so you know what needs to be tweaked for your next launch
• Want an hour with an expert like Nicola to ask questions & get feedback!

[Option 2] 20% OFF Copy in a Week:  £2800 (Normally £3500)

Copy in a Week is perfect for you if you:

• Need a sales page or sales sequence writing from scratch
• OR already have existing copy that needs to be audited and edited in your voice (I can do both a sales page & email sequence up to 10 emails)
• Need your previous launch copy metrics debriefing

Alllll you need to do to lock in your 20% OFF working with Nicola is mention ‘Brooke’ when reaching out & inquiring!

Connect with Nicola on Instagram here. 

Head to Nicola’s website here to learn more.